Njohn kay obliquity pdf

Obliquity is the idea that goals are often best achieved when pursued indirectly. John kay is a leading economist and visiting professor of economics at the london school of economics, a fellow of st johns college, oxford. Why our goals are best achieved indirectly by john kay. There is a role for carrots and sticks, but to rely on carrots and sticks alone is effective only when we employ donkeys and when goals are simple. Why our goals are best achieved indirectly is a book by economist john kay. A leading economist charts the indirect road to happiness and wealth. John kay obliquity why our goals are best achieved indirectly. John kay is a leading economist and visiting professor of economics at the london school of economics, a fellow of st john s college, oxford. Request pdf obliquity why is it that the wealthiest people are not the most materialistic. I didnt even know whether it was a neologism created by the author, john kay, a professor of economics and regular columnist for the financial times. Why our goals are best achieved indirectly john kay. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows us that oblique approaches are the most successful, especially in. But, studies have shown that the happiest people are the ones who are the least focused on.

As it turns out, the word has been around since the fifteenth century. Obliquity is relevant whenever complex systems evolve in an uncertain environment, and whenever the effect of our actions depends on the ways in which others respond to them. This seemingly counterintuitive idea is the subject of john kay s very interesting book obliquity. John kay tells a fastpaced detective story as he searches for the surprising secret to successbrilliant. The richest men and women are not the most materialistic.

In this revolutionary book, economist john kay proves a notion that feels at once paradoxical and deeply commonsensical. The best way to achieve any complex or broadly defined goalfrom happiness to wealth to. About obliquity john kay tells a fastpaced detective story as he searches for the surprising secret to successbrilliant. If you want to go in one direction, the best route may involve going in another. John kay is a visiting professor at the london school of economics and a fellow of st. Obliquity is characteristic of systems that are complex, imperfectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows us that oblique approaches are the most successful, especially in difficult terrain.